The Vocabulary studio team

Our Studio

Consumer centric, strategically sound, and beautifully crafted.

Vocabulary studio

A creative company

Vocabulary is the creative partner to fast-moving, ambitious brands. We help define who they are and how they show up in the world.

Strategically led

Every engagement starts with sharp strategy — clarity of purpose, positioning, and the ideas that give a brand somewhere to go.

Craft obsessed

We sweat the details others skip, pairing strategic rigour with a relentless commitment to craft across every touchpoint.

Leadership

We believe in small, senior teams partnering closely with our clients to solve complex problems.

Pete Baston

Peter Baston

Founder, Creative Director

Los Angeles, California

Pete founded Vocabulary to deliver brand experiences that are exceptional, impactful, and indisputably grounded in human truth. His hands-on involvement in the work brings unparalleled vision, partnership, and craft to every project Vocabulary produces.
Liz Delost

Liz Delost

Managing Director

Toronto, Ontario

Liz brings over 15+ years of experience leading teams, shaping client partnerships, and delivering business-driving work. A natural connector, she combines strategic insight with a passion for collaboration, creative excellence, and flawless execution.
Yuji Tomita

Yuji Tomita

Director of Technology & Innovation

Portland, Oregon

Our Team

  • Jenny WuCreative Director, Design
  • Christopher BrackettCreative Director
  • Alex BolandCreative Director
  • Julian SantiniAccount Director
  • Young WooMotion Designer
  • VictoriaRose MageeAccount Director
  • Taylor GeickDesign Lead
  • Connor GreenDesigner

Our Clients

Trusted by founders & fortune 500s.

  • AerfloConsumer Goods
  • Ashland Hard SeltzerFood & Beverage
  • BrainrootTech
  • C2 FinancialFinancial Services
  • CheetosFood & Beverage
  • Cushman & WakefieldReal Estate
  • DoritosFood & Beverage
  • GatoradeFood & Beverage
  • Harland Brewing Co.Food & Beverage
  • Golden GlobesArts & Culture
  • A24Entertainment
  • Soho HouseHospitality

Have a project in mind? Let’s talk.

Get In Touch