To overhaul the largest and most iconic book club of all time by creating a strategy and a system that would enable Harpo Productions and Apple, and to reengineer OBC for today's omni-connected readers. Oprah believed that reading books with others helps to make the world a better place. Using the insight that books have an unrivaled power to foster empathy and human understanding - we developed a strategy to operationalize this ideal for Oprah's extensive social media audience of book lovers. Using the power of Apple's digital ecosystem we crafted a connected digital brand system to relaunch Oprah's Book Club to a global community of readers and enabled OBC to promote a new book every 2 months in multiple languages.

Oprah's Book Club launched on Apple TV+ to one of the largest viewership in the platform at the time. The club's Instagram channel has a half a million followers and counting.