Quaker needed to reimagine their entire business as new players were beginning to challenge their position in the market. We were tasked with transforming the brand from being an old fashioned commodity you’d find in every family’s pantry, to a modern brand on a mission to help people strengthen the foundations of their health and wellness.

To transform the Quaker brand from an old-fashioned breakfast staple to a modern wellness company we anchored the Quaker brand to a new purpose - to strengthen the foundations of a healthier world, and to make the powerful nutrition of whole grains available for all.

We developed a strategy and designed an integrated brand system to power the modernization of Quaker’s products, its packaging, and the brand to create culturally resonant communications across the entire digital landscape.

The Outcome: Since the redesign and repositioning of the Quaker brand in 2018, the stock price has risen from 145 to just over 210 a share. The brand has undertaken many initiatives to help underserved communities to gain access to better nutrition options, and the portfolio has enjoyed increased sales against its lower priced competition.